Hampshire Hotels & Sheffield Holding LTD. ink deal
NEW YORK (TIP): On the heels of the wildly successful launch of its New York flagship property, Dream Downtown, and its sunny cousin Dream South Beach, the brand has announced its next international offering Dream Dubai in the Emirate city’s hip waterfront Marina District. Dream brand officials disclosed today that the hotel group has completed a deal that will make Dream Dubai the world’s tallest hotel development, taking occupancy in the project known as Marina 101.
Dream Dubai Marina will house 300 guest rooms and 420 branded serviced apartments which will be managed by Sant Singh Chatwal’s Hampshire Hotels Management, LLC in association with Wyndham Hotel Group who are global expansion partners for the Dream brand by way of a joint venture deal the two entities struck in early 2011 In addition to the 720 rooms and service residences, Dream Dubai Marina will feature 6 restaurants and lounges, multiple retail entities and a nightclub that will occupy the 101st floor.

The Marina 101 development is one of the largest super towers in the district and will stand as the tallest hotel tower in the world.

Other recreational features will include two pools and two spas, one for each the hotel and the residences as well as men’s and ladies’ gymnasiums with squash courts. “It is through the Chairman, Sheffield Holdings LTD, Mr. Abu Ali Malik Shroff’s unique insight and vision of creating an iconic project in the heart of Dubai that this Dream will become a reality”, said Hampshire Hotels Chairman Sant Singh Chatwal, “He had the vision to create it and the fortitude to weather the storm of 2009 and 2010. I am very excited to call him a partner.” What will truly differentiate the upcoming Dream opening in Dubai from the other players in the market is the progressive nature of the brand and its forward-thinking eye for design and programming. The launch of Dream in Dubai will signify the first true lifestyle hotel opening for the Emirates and will be accompanied by other openings in the Dream pipeline including projects in Los Angeles, Dallas and West Palm Beach in the US as well as South Goa and Mumbai in India. Dubai’s Marina district is a dynamic, east-meets-west style megadevelopment on the man-made marina at the waterfront of the Arabian Gulf. The Marina 101 development is one of the largest super towers in the district and will stand as the tallest hotel tower in the world. The hotel is slated to open fourth quarter 2014.

About the Dream Brand:
Dream, the brainchild of hotelier Vikram Chatwal, is informed by a design philosophy that is contemporary, daring, at times surreal and always chic. Properties are highlighted by whimsical public spaces that mimic dream sequences and serene accommodations lit to lull the guest to sleep. Cosmopolitan yet comfortable, luxurious without being fussy, Dream hotels are remarkable for their genuine connection to the distinctive character of each locale, from New York’s thriving theater district to the colorful soil of Bangkok. The brand recently entered into an agreement with Wyndham Hotel Group, the world’s largest hotel company as measured by nearly 7,210 hotels, in which Wyndham gained exclusive rights to franchise the Dream brand globally. Dream hotels will be able to leverage Wyndham’s reservations system, Wyndham Rewards loyalty program and extended reach of sales, marketing and development professionals designed to further expand the brand.

About Sheffield Holdings LTD
Sheffield Holdings LTD is one of the leading Dubai-based private developers and has projects across Dubai, spanning the International City, Jumeirah Lake Towers, Dubai Waterfront and Mizin, where the realty company is constructing a unique retail mall. Sheffield Chairman Abu Ali Malik Shroff said the diversification of the portfolio has been done so that Sheffield is present in all potential growth sectors of the economy of Dubai.