New Learning Platform Delivers Practical Business Knowledge Taught by Top-Ranking Teachers

AUSTIN, TX (TIP): McCombs School of Business at The University of Texas at Austin, one of the top ten undergraduate business programs in the nation according to U.S. News and World Report, has opened virtual doors to the Texas Business Foundations Program (BFP) Online providing working professionals everywhere with greater access to a world-class business education. Texas BFP Online has taken a decades-long successful on-campus program and transformed it into a digital classroom that rethinks how students learn.

This online educational experience delivers comprehensive business essentials, an accelerated pace of courses, and an immersive and interactive curriculum. The program fills the business fundamentals gap between having a non-business degree and advanced programs like an MBA. “Texas Business Foundations Program Online gives students a true McCombs educational experience,” says Dean Tom Gilligan. “Each course features one or more of our most effective faculty members, the same professors who teach our full-time business students.

We’re confident Texas BFP Online students will gain business knowledge and skills that will find direct application in their own career.” Open to prospective students and professionals anywhere in the world, Texas BFP Online features the latest learning sciences such as interactive learning modules, animated storytelling and gamification. Courses are available on-the-go, pairing essential curriculum with exclusive, one-of-a-kind digital teaching tools, including: engaging video lectures, immersive learning modules, interactive, real-world simulations and self-paced courses. Corporate guests and case study scenarios from leading global brands, such as Starbucks, Apple and Southwest Airlines provide students with real-world examples.

The curriculum includes six fundamental business courses, including:

Foundations of Accounting: practical application of financial and managerial accounting to excel at better business planning and decision-making with applied knowledge of accrual accounting, financial statements, funding and other managerial accounting fundamentals.

Foundations of Finance: application of finance for business management with topics including assets, capital, markets, risk, economics and finance fundamentals to better establish policy, project wealth and cash flow.

Introduction to Information Technology Management: study of real-life case studies and simulated workplace scenarios to build knowledge of the importance of IT in modern business including expectations of IT professional skills and how IT can affect business strategy and ROI.

Foundations of Legal Environment for Business: examination of common legal issues that impact business to help illustrate organizational problems, legal procedures, doctrines and ethics.

Foundations of Marketing: exploration of the role, influence and impact of marketing to equip professionals with the skills to analyze, strategize, execute and sell a business.

Foundations of Organizational Behavior and Administration: analysis of current developments in leadership, management and team building through real-life case studies and the application of motivation, power, influence and change to manage team effectiveness.

Starting today professionals may enroll in three-credit courses for $600 each or prepurchase all six courses for a 10 percent discount. Students will earn the Texas BFP Online Certificate from the McCombs School of Business upon completion of all six courses. Each course is designed to be completed at the student’s convenience and is written and taught by the same awardwinning faculty who teach on-campus classes but are designed to be accessible 24-hours a day and at a pace that complements individual schedules. Select classes will start January 2015. For more information on the Texas Business Foundations Program Online offered through McCombs School of Business at The University of Texas at Austin, please visit onlinebusiness.mccombs.utexas.edu. The McCombs School of Business YouTube channel features an introductory video to Texas BFP Online as well as video introductions to each course.

Contact:

Zeno Group for Wiley Global Education Solutions and The University of Texas at Austin Melissa Hariri, 310-566-3993 melissa.hariri@zenogroup.com