The media and blogs were rife with speculation this weekend over the possible development of a new minivan-style electric car by Apple, taking on other industry majors like Tesla and Google in the process.
Citing unnamed sources familiar to the matter, US business daily The Wall Street Journal (WSJ) on Friday said that several hundred Apple employees were secretly developing an electric vehicle resembling a minivan – the project code-named “Titan.”
But a self-driving car was not part of Apple’s current plan, one of the sources told the WSJ.
Furthermore, British business daily The Financial Times (FT) reported on Saturday that Apple was recruiting automative technology and vehicle design experts to work in a top-secret research lab located a few miles from Apple’s corporate headquarters in Cupertino, California.
Apple’s tech rival, Google GOOG 1.12% , has also taken steps to enter the auto industry, though the online search company is working to develop a driverless car. Google is also currently rumored to be working on developing a ride-hailing service that could rival Uber.