Coca-Cola has launched a new on-pack promotion as part of its latest 2014 FIFA World Cup campaign, which gives consumers the chance to win a limited edition football. As an official partner for the sporting event, the drinks giant is giving away around one million of the Coca-Cola branded footballs, as it aims to “inspire” people to get active this summer.
The Win a Ball promotion will run from 29 April to 13 July 2014, with consumers invited to enter a unique code found on selected promotional packs of Coca-Cola and Coke Zero on the Win a Ball website to find out if they are a winner. The promotion, which focusses on the “power of football” inspiring people to be active, will be supported by a campaign to run across TV, digital, outdoor and print.
Bríd Drohan-Stewart, marketing activation director, Coca-Cola Great Britain said: “Coca-Cola is using its support of the 2014 FIFA World Cup like never before; not only celebrating football in Brazil, but using people’s passion for football to motivate them to move, more often, for years to come.
We hope that the footballs will inspire people to enjoy being active with friends and family and bring the spirit of the 2014 Brazil FIFA World Cup to their community.” In addition Coca-Cola has pledged to donate 10p for each valid entry made to UK charity StreetGames which gets disadvantaged young people into sport.