Swedish hygiene products company to set up Rs 145-cr manufacturing facility in India

CHENNAI (TIP): Global hygiene and forest products company SCA will set up a manufacturing facility for hygiene products with an investment of about Rs 145 crore in India. The facility is expected to commence production in 2015, a statement from the company said. The brands that SCA intends to launch in India over the coming months are TENA – for incontinence care, Libero baby care, Tempo – for hand and face hygiene and Tork, a range of away-from-home tissues. “SCA aims to grow organically and has extensive experience in the hygiene business, which should help to provide better hygiene for the Indian consumer. The large population and the low penetration of hygiene products provide the potential for SCA’s future growth,” adds Cecilia Edebo – Vice President Consumer Goods SCA India, said in a statement.

“In order to achieve this goal we have done thorough research of the Indian market and developed a solid plan that takes into account regional specifics as well as preferences of our target audiences,” Milind Pingle – managing director of SCA said. The Swedish company will now compete with Procter & Gamble’s Pampers, Kimberly Clarke’s Huggies and Unicharm’s Mamy Poko Pants in the Rs 4,000-crore baby diaper market in India. “The investment is in line with our strategy of strengthening SCA’s presence in emerging markets”, Jan Johansson, president and CEO of SCA said.

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