NEW YORK (TIP): Nearly four years after struggling to achieve its vision and watching it flop, Google, June 24, declared that it will try again. At the Google I/O conference for application developers, the company demonstrated a system that purports to tie various devices together to deliver quick access to movies, television shows, video games and Web videos on smartphones, tablets and TVs.

Google’s new run at television validates the importance of owning a piece of the living room, said Colin Dixon of the tech consulting firm nScreenMedia. The Android operating system simplified work for mobile device manufacturers and now powers about 70% of smartphones worldwide, according to IHS. Forecast by MarketsandMarkets to be worth $265 billion by 2016, the smart-TV market could be far more lucrative for Google.