NEW YORK CITY (TIP): At a glittering event held at the Indian Consulate and attended by top dignitaries including the India’s Minister for Power & Coal, Touchdown Media Inc., the leading multicultural advertising firm, announced May 19, the launch of the eighth season of the MetLife South Asian Spelling Bee. MetLife, a leading global provider of life insurance, annuities, employee benefits and asset management, returns as the title sponsor of the contest.
The event is open to children of South Asian descent up to 14 years of age. It will give South Asian children a chance to test their spelling skills in their core peer group. Interested spellers need their parent or guardian to register them online at www.southasianspellingbee.com.
Organized by Touchdown Media Inc., the 2015 MetLife South Asian Spelling Bee will be conducted in 12 locations across the United States starting on June 13. Regional level events will be held in Los Angeles, the Bay Area, Dallas, Houston, Chicago, Seattle, Atlanta, Charlotte, Washington, D.C. Metro, New Jersey, New York and Boston. All events will be free to attend and open to the public.
“For the past seven years, the Bee has consistently provided a firm platform for the community to come together and hone their craft. It’s become a family activity that contributes towards the overall development of the child. We are proud to enter our eighth consecutive year and look forward to engaging some of these wonderful spellers,” said Rahul Walia, founder of the South Asian Spelling Bee and CEO of Touchdown Media Inc.
Each competition will begin with a written test of 25 words. The participants must spell 15 or more words correctly to advance to the afternoon oral round, which will be conducted by experienced pronouncers and judges. The top three in the oral round will receive prize money.
The top two spellers of each regional competition will advance to the finals to be held in New Jersey in August. Similar to previous years MetLife has once again funded the $10,000 champion’s grand prize that will be awarded to the winner at the finals.
“MetLife is pleased to serve once again as the title sponsor of the South Asian Spelling Bee competition,” said Laurel Daring, assistant vice president, MetLife Premier Client Group. “This event allows youth from across the country to test their spelling skills in a national forum and helps them gain a better understanding of how much they can achieve through hard work and dedication. For MetLife, it also underscores our commitment to serving and giving back to the South Asian community.”
This year, the Bee is powered by Kawan-the world’s most popular Roti paratha brand and as always, SONY Entertainment Television Asia is the exclusive broadcast partner for the MetLife South Asian Spelling Bee and will be airing the series across 120 countries.
“Kawan is proud to return as a sponsor and we have tremendous faith in contributing towards crucial family time for the community. We look forward to getting to know the spellers and their families through this wonderful journey,” said Tim Tan, Managing Director Kawan Food.
“Year over year, the MetLife South Asian Spelling Bee has made for great programming that gels with our ethos of compete family entertainment. We are all about family values and encourage platforms such as these that highlight the talent of our community,” said Jaideep Janakiram, Head of North America, Sony Entertainment Television-Asia.
For a complete schedule, registration and any other information, please visit:
Find us on Facebook at South Asian Spelling Bee and you can follow us on our Twitter handle at Spell South Asian.
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit
About Sony Entertainment Television Asia:
Since its launch on the Indian subcontinent in 1995, Sony Entertainment Television (SET) has enjoyed rapid success, leading to the establishment of European, North American and African feeds known as SET Asia. SET and SET Asia are now available in over 150 countries. The channels offer their viewers a distinctive blend of entertainment programs twenty-four hours a day, including, soap operas, dramas, sitcoms, concerts, movies, and game shows. For more information, visit
About Touchdown Media Inc.:
Touchdown Media Inc. is a specialized South Asian advertising and promotions firm based in New Jersey. Now in its 11th successful year, Touchdown has helped clients- both mainstream and otherwise, reach out to the lucrative South Asian market, Touchdown Media represents more than 35 years of collective experience in this niche market. As a full service ad firm, Touchdown has helped many clients achieve their media and marketing goals within the South Asian Diaspora in the US.
(Based on a Press Release)