Royal® Basmati Rice celebrates Ramadan and Eid with the community in New York, California and Illinois

Chicago: July 22nd- Ayesha Masjid
Address: 2409 W. Devon Ave., Chicago, IL 60659

Los Angeles: July 24th- Islamic Center of Orange County
Address: One Al-Rahman Plaza, Garden Grove, CA 92844

New York: July 24th – Muslim Majlis of Staten Island
Address: 104 Rhine Ave. , Staten Island, NY10304

July 27th: CHAAND RAAT
Address: Coney Island Avenue, Brooklyn, NY 11230

Royal® Basmati Rice shared the spirit of giving this Ramadan by reaching out to communities at different locations in selected target markets in the U.S. During the last week of Ramadan, Royal® Basmati Rice brand ambassadors gave out free Iftar to Muslim communities in Chicago, IL, Staten Island, NY and Garden Grove, CA. In addition, Royal®Basmati Rice provided, for free, henna applications for the Chaand Raat Mela in Brooklyn, NY on the eve of Eid, the biggest celebration in the Muslim world observed at the end of Ramadan.

The overall response of the program was very positive and Royal® Basmati Rice outreach to the local community was welcomed by all attendees. As part of the program, Royal® Basmati Rice hosted Iftar in selected mosques located in the heart of major community hubs, such as Devon Ave. in Chicago, IL.

Most of these events were attended by a large audience who truly appreciated Royal® Basmati Rice’s involvement in the community. The events were promoted by the Imams of the mosque prior to the iftars as a sign of their appreciation for the company’s efforts. As a leading food brand that works closely within these communities, Royal® brand is embracing the culture of its customers during the time of Ramadan and Eid.

The Royal® Brand recognizes that their high quality food products are used in many Muslim households throughout the USA and this was their way of thanking this community for their loyalty and patronage in making Royal® products one of the best selling brands for basmati rice, chakki atta and tea. “This is an important time of the year for our Muslim consumers and we want to ensure that we partake in their customs and traditions” – says Nadine Curias, VP Marketing. “Reaching out to the community to celebrate their major holiday is a part of Royal®’s continued commitment to our diverse communities.

Ramadan is among the biggest celebration in the Muslim community and we wanted to ensure that we celebrate this at the grassroots level”, Curias added. A trusted household brand for 25 years, Royal® is the #1 best-selling Basmati Rice in America. To understand why, it’s important to realize that all Basmati is not created equal. Similar to what champagne is to France, truly authentic Basmati Rice can only come from the foothills of the Himalayas. Under the attentive care of India’s finest farmers, Royal® Basmati Rice grows within the perfect harmony of climate, fertile soil and pure mountain spring water.

After harvesting, we then age our rice in temperature-controlled silos for a minimum of 12 months. The result is a non-sticky, fluffy long-grain rice that is distinctively rich in aroma and delicately flavored. To guarantee that our rice meets the highest standards, we have rigorous QC measures in place that test each batch for purity, length, consistency and density.

We also use state-of-the-art equipment to ensure that every ROYAL® bag is packed with only the finest rice grains containing natural goodness. For more product information visit or call 800-550- RICE.

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