NEW YORK (TIP): “After the appearance of Bollywood big wigs like Ranbir Kapoor and his parents Rishi Kapoor and Neetu Singh at last year’s event, this year promises to be bigger and better”, said Neeta Bhasin, President and CEO of Event Guru and ASB Communications, organizers and manager of the mega event.

A press release issued by the organizers says, “We have been waiting to find out who will the grace the stage this year and finally the news is out – Aditya Roy Kapur of Aashiqi 2 fame and Parineeti Chopra of Ishaqzade will rock the stage with their mind blowing performances to the hit numbers from their new movie Dawaat-EIshq. Yet again this landmark Diwali event in the heart of Times Square, NY will see a fantastic show lighting up the venue with melodious singers like Shaan and Shalmali, Bollywood’s finest playback singers. There is something lined up for the younger generation in the audience as well – Culture Shock, DJ Baba Kahn, Mickey Singh and Arjun will dazzle Times Square with their charged performances that will keep you on your feet.

If that isn’t enough, Aditya and Pankhuri of Pyar Ka Dard Hai Meetha Meetha Pyara Pyara (A popular soap on Star Plus) will also be present to meet their fans and perform for them. Choreography for the evening will be done by none other than Marzi and his team of talented performers from Shiamak Davar’s dance school. Festivities will begin at noon and will include a wide variety of Indian food, dance classes, Indian arts and crafts, a fashion show, kid’s rides and much more.

In the evening a free, live concert will be held from 5.30pm to 9pm and one will be treated to the performances by all the stars mentioned above. “Air India is the sponsor of the autograph / photograph booth once again and excited to be back. “After the tremendous success of last year’s event, Air India is proud to once again be the Presenting Sponsor of Event Guru’s Diwali in Time Square”, said John Massey, Marketing Manager, “we look forward to people coming in large numbers to celebrate the Indian New Year festivities, and to stop by Air India’s Autograph booth to interact and take photos with the celebrities.” “Event Guru and ASB Communications are organizing and managing this event, Neeta Bhasin, the President and CEO of Event Guru and ASB Communications, said “We are so excited to have all these stars perform for our audience at Times Square! They are great entertainers and add a lot of prestige and excitement to our event!” Event Guru is an event management and PR agency servicing clients around the world.

We specialize in delivering unique and modern experiences through various types of concerts, banquets, press conferences, and much more. Using our experience and relationship in the market, we are able to provide our clients with superior service at an affordable price. ASB Communications is a full-service international multicultural advertising and marketing organization.

ASB provides integrated marketing solutions to companies looking to target the ethnic market, including the Asian, South Asian, Middle Eastern, Eastern European and African markets in USA, UK and Canada. Since its inception in 1997, ASB has nurtured deep roots in the ethnic communities in North America. The company has taken part in over 3,000 events on behalf of its clients. For more Information about Diwali at Times Square please contact us at or visit us on

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