Supermodel Heidi Klum says she wants women to feel fashionable while working out and has sketched new designs for American sportswear brand New Balance. “As much as I love dressing up in sparkly gowns and attending glamorous events, I also love great active-wear. It’s fun working with a company that is also passionate about fitness and fashion,” contactmusic.com quoted Klum as saying.
The Heidi Klum for New Balance line is inspired by the idea that fitness should be a daily part of everyone’s life. “I really wanted to design a collection of items that women could feel fashionable wearing while working out,” said Klum. The 40-year-old also hosts designer search competition “Project Runway” and said that she takes inspiration from “everywhere” and thinks wearing trainers on the runway is a fun idea. She said: “I had my ‘Project Runway’ contestants design an outfit that would fuse fitness and fashion. All the models looked fierce on the runway wearing their sneakers. They definitely kept a fashion attitude.”