Jacqueline Fernandez, who feels passionately about the cause of animal and wildlife protection, has earlier been associated with PETA and the cause of banning horse-drawn carriages in India. This time around, the actress has taken up another cause of protecting elephants in the wild. Jacqueline has joined the Sri Lanka Wildlife Conservation Society that works towards protecting elephants in the wild.

Talking about the endeavour of the society, Jacqueline says, “I believe strongly in spreading awareness and educating not only the inhabitants of the village but also the general public of the need to conserve the elephant in the wild. We don’t realize how difficult it is for people in remote villages to balance a sustainable livelihood, but what we also don’t realize is that through decades of development, humans have encroached on elephant habitats and made their livelihoods in these habitats. This has made it difficult for elephants to find new habitats because the fact is there is no new land to move into.”