In 2010 Salman Khan delivered the biggest hit of the year: ‘Dabangg. Now that he is coming back with a sequel, producer Malaika Arora Khan says the brand Dabangg will be carried forward. Malaika turned film producer along with her husband Arbaaz Khan for ‘Dabangg’.

“‘Dabangg’ is a brand….When we were making the first film, we did not make it with the intention that we want to make part two. It was later that we realized there is a potential and we can take the film ahead,” Malaika told in an interview.

“We would definitely like to make Dabangg 3,4. But it is too early to say anything right now.” Salman himself had said earlier this year that in ‘Dabangg 3’, his Chulbul Pandey will be posted in Mumbai, as the Police Commissioner!

Talking about Salman, Malaika said, “He is doing fantastic. He has really worked very hard to reach where he is today. Actors have ups and downs, it is not easy. The best part is, his fan following has always been consistent.” Malaika said the combination of Salman and ‘Dabangg’ brand will create magic this year.

“It is obvious that at the end of the day a Salman Khan film will without doubt have a good opening. But let’s not forget that ‘Dabangg’ is also a brand. There are loyal fans that would come to watch.” “People loved the character of Chulbul Pandey, enjoyed the desi hardcore feel.”