PENELOPE CRUZ DIRECTS AD CAMPAIGN FOR LINGERIE BRAND

Spanish actress-model Penelope Cruz has directed an advertisement campaign for designer lingerie brand – Agent Provocateur. The 39-year-old will showcase a new collection called L’Agent, which she has created for the lingerie brand in collaboration with her sister M’nica Cruz. “It was very personal and important for me, a very interesting experience. They gave me all the freedom and I was able to tell the story I wanted to tell,” femalefirst.co.uk quoted Cruz as saying.

“I used women of all shapes and sizes, as it was important for me to let women know that this brand is for everyone,” she added. Cruz cast model Irina Shayk in the video, alongside her husband Javier Bardem and Monica. The project was a family affair since her younger brother Eduardo was in charge of composing the music and her mother, Encarna Sanchez, helped on the set.

Cruz, who also worked for Agent Provocateur, Autumn-Winter 2012 campaign, said: “I chose Irina, as she is such a vivacious woman, and with all the beautiful women in the campaign, I really needed someone who would keep the audience’s attention.” The collection will be on sale from Aug 1.

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