NEW DELHI (TIP): Bollywood actors Amitabh Bachchan and Priyanka Chopra are all set to replace Aamir Khan as the new ambassadors of the Incredible India campaign.
The selection of the two actors follows the Centre’s decision to discontinue the contract of actor Aamir Khan, who had angered the BJP-led government with his remarks on perceived intolerance in the country.
The tourism ministry will be signing up the new faces of the campaign directly instead of going through an agency, which was protocol for past appointments.
On the other hand, Khan had promoted Indian tourism for a decade as the brand ambassador.
Defending Khan’s exit from the campaign, senior bureaucrat Amitabh Kant had said the actor, by terming India an ‘intolerant country’, worked against his role as that of a brand ambassador.
Priyanka Chopra has been doing philanthropic work in the field of girl education and rights individually and as the UNICEF Child Rights Brand Ambassador since 2010.
Amitabh Bachchan has been a major force behind the polio Eradication Campaign as UNICEF goodwill ambassador.