GPS and navigation equipment and mapping devices producer TomTom on Wednesday launched a new Rs 13,999 activity tracker, TomTom Touch, along with two other products to penetrate the Indian GPS fitness watch market.

According to the company, the lesser-priced TomTom Touch, comes with a new body composition analysis technology which is not available on any other fitness device available in the market.

“Obesity is considered the core of many diseases. With Body composition analysis right at your wrist, it will be a great indicator of your overall well being and knowing your body composition changes. Now with this innovation, we’re making technology more accessible to everyone. So will our focus on fitter India,” Hitesh Ahuja, country manager, TomTom India, said, adding that India has the third most obese population in the world.

“With the push of a button, TomTom Touch fitness tracker measures the percentage of body fat and muscle mass in the body. Until now, this metric has been available with dedicated scales or expensive technology. The launch of TomTom Touch fitness tracker now makes BCA more accessible to a broader audience,” Ahuja explained.

The TomTom Touch fitness can be worn 24-7 and includes functions like tracking steps, sleep, all day heart-rate, calories burned. It also comes equipped with a sports mode for running, cycling or hitting the gym and also shows up smartphone notifications. Source: HT