LONDON: British Prime Minister David Cameron appears to have discovered a new electoral language: Hindi. Speaking to a TV correspondent on April 30 while crisscrossing UK in a frenetic election campaign, Cameron was asked if there was anything he’d like to tell voters of Indian origin.

“I’ll try,” said Cameron. “Phir ek baar, Cameron Sarkar.” It was a take-off on his Indian counterpart Narendra Modi‘s successful poll mantra last year that went ‘Abki baar, Modi Sarkar’. Cameron also described Modi’s 3D holograms used during the election campaign as “very impressive”.

“I’ve seen the holograms. Britain is the oldest democracy but a small country. We haven’t used the hologram yet, but who knows we might in the next 12 days?” said Cameron.

The British PM’s remarks came a day after the Conservative party, released a song in Hindi: Aasman Neela Hai (the sky is blue). He also spoke about British ethnic voices finding increasing space in parliament, police and other wings of governance, and that more will be done in these directions in the weeks and months ahead.

Saying he expects Modi in UK before long, Cameron said Britain takes India very seriously, evident in the deepening of bilateral relationship. “You’ve got a government with a clear plan. We take the same approach here. The key is to run the country and the election campaign at the same time.”

British Asian votes would be a significant factor during May 7 elections and Cameron’s outreach is seen as recognition of the importance of Indian votes to the Conservative party.