Indian American Bela Bajaria has been promoted to president of Universal Television as NBC makes changes to its programming department.

Bajaria had been exec VP of Universal TV since joining the Peacock in 2011. The promotion is a recognition of her success in revitalizing NBC’s revamped production operation. She was given a mandate to beef up its creative roster and sell shows to outside networks as well as deliver new shows to NBC. Bajaria, who had a long run at CBS before moving to NBC, is known to be a rising star in the NBC Universal exec ranks.

“Bela has done an incredible job of starting a studio from scratch three years ago and launching a series of hits on programming services ranging from NBC and Fox to A&E and Netflix,” said NBC Entertainment chairman Bob Greenblatt. “This business is very important to the overall performance at NBC Entertainment.”