Joann L. Chatfield, MoneyGram Vice President of Marketing was in town, February 24 to speak at the launch of her company sponsored Cricket Bee contest. Addressing a gathering of media persons at a Midtown Manhattan restaurant, she said, “We are proud to sponsor the 2016 Cricket Bee. We know that the passion for cricket unites friends and loved ones around the world and brings them closer together. It’s always exciting to be a part of initiatives that support our South Asian communities”.
Joann is enthusiastic about reaching out to the South Asian communities who have a lot of interest in cricket. She was particularly excited at the suggestion floated by The Indian Panorama editor Prof. Indrajit S Saluja that MoneyGram could establish a better rapport with the communities if they visited them at their places of worship and at their social and cultural events which are many and often huge, like Diwali, Dussehra, Vaisakhi and Eid.
Joann has served as vice president of marketing, since January 2013, most recently responsible for the US, Canada, UK, Ireland and northern Europe. Chatfield previously served as vice president, global marketing and services, and director of marketing, US and Canada. Since joining MoneyGram in May 2011, Chatfield has a proven track record of building and leading highly productive global teams, as well as demonstrated her proficiency in the intricacies of a complex, global, multi-cultural brand.
Joann has taken on several leadership roles and has consistently shown her business acumen with her innate ability to drive a wide range of internal and external marketing and communication strategies designed to establish market presence, and increase revenue and profitability.
Prior to joining MoneyGram, Joann served in a number of business development and marketing roles within the finance and telecommunication industries. She is a graduate of the University of New Mexico with a Bachelor of Arts degree in Communications.