OpenAI is taking on Mark Zuckerberg’s Muse with Dots

OpenAI made a bunch of announcements during DevDay 2026. However, the one thing that caught everyone’s eye was Dots – the company’s new always-on AI agent that seems to be a real competitor to Meta’s Muse.
Muse, launched earlier this month, has gone viral in the US as a personal AI agent that can do different tasks for you, such as booking a ticket or shopping online. The Muse app even took the number 1 spot on US app stores, leaving behind the likes of ChatGPT and Claude. OpenAI is now doubling down on AI agents with Dots, its version of customisable AI avatar.
OpenAI says Dots are always-on assistants that can “do nearly anything” for you while using a cloud computer and connected apps. You can set up your own Dot agent and then talk to them via text or voice on ChatGPT. Once connected, these Dots can do things for you, such as browsing the web or over 4,000 supported apps. Dots are powered by OpenAI’s frontier AI model GPT-6 Astra. Dots can also carry context from different apps or devices and help you with research or tasks work like software development.
Once you give Dot a task, it can work around the clock and send you updates as it continues. Currently, every paid ChatGPT user gets one Dot. Though OpenAI says soon you may have multiple Dots working for you.
As mentioned earlier, OpenAI has announced Dots at a time when Meta’s Muse has only grown in popularity. And the two products do have some similarities. Like Dots, Muse is also designed to be an AI agent that works on your behalf in the background.
Both AI agents are also represented by customisable avatars and use a text-message-style interface. Although Dots does not get a separate app. Dots and Muse both can learn from the way you use them and adapt their behaviour too. There are some differences though. While Muse leans towards personal AI use, such as reservations or shopping, Dots is more focused towards work. The OpenAI agent can connect to your work apps, help prepare documents, and do other tasks. And while Muse does get a free tier for users, Dots is only available to Pro and Business Premium for now.
OpenAI seems to be quite focused on rivalling Muse with Dots. So much so that OpenAI’s chief financial officer Sarah Friar accidentally called Dots “Muse” during an interview on DevDay. While discussing improvements in ChatGPT’s memory, she misspoke.
“(ChatGPT) knows the types of conversations you’ve had, how you like to show up in the world, Muse is going to benefit. Sorry, not Muse. Dots is going to benefit from that as well,” Friar told CNBC.