BUCHAREST, ROMANIA (TIP): The Embassy of India in Bucharest successfully organized a Hybrid Business-to-Business (B2B) Meeting on Medical Devices and Equipment, fostering robust engagement between leading Indian and Romanian companies. Held on January 15, 2026, the event drew active and enthusiastic participation from both sides, underscoring the deepening economic ties between India and Romania. It was coordinated in close partnership with Mr. Rajiv Nath, Forum Coordinator of the Association of Indian Medical Device Industry (AiMeD), and Mr. Praveen Mittal, Managing Director of the Export Promotion Council for Medical Devices (EPCMD). This collaboration highlighted the Embassy’s proactive role in bridging bilateral trade opportunities in high-priority sectors.
Several prominent and emerging companies from the medical devices and equipment sector participated, signaling strong mutual interest. Indian firms expressed keen eagerness to export innovative products to Romania, showcasing their advanced manufacturing capabilities, diverse product portfolios, and proven track record in international markets. These included diagnostics tools, surgical instruments, imaging equipment, and consumables, positioning India as a reliable partner amid global supply chain shifts. Romanian companies reciprocated with equal enthusiasm, recognizing India’s rapid ascent as a global manufacturing powerhouse in healthcare. With India’s medical devices industry projected to reach $50 billion by 2030, driven by initiatives like Make in India and Production Linked Incentives (PLI), Romanian participants saw immense potential for cost-effective sourcing, technology transfers, and joint ventures.
The hybrid format maximized accessibility and reach: over 35 Romanian companies attended in person at the Embassy premises, while approximately 20 Indian companies joined virtually from across India. This innovative setup ensured seamless interactions despite geographical distances, enabling real-time discussions on regulatory alignments, certification standards (such as EU MDR compliance), and logistics for exports to the European market. Indian participants presented detailed overviews of their offerings, including quality certifications like ISO 13485 and CE marking, and shared case studies of successful exports to Europe.
The meeting commenced with insightful opening remarks from Mr. Rajiv Nath and Mr. Praveen Mittal. They positioned India as a premier global hub for high-quality, affordable medical devices, emphasizing the sector’s resilience post-COVID and government support through schemes like Ayushman Bharat Digital Mission. They urged Romanian firms to explore sourcing partnerships, R&D collaborations, and co-development opportunities to address Romania’s growing healthcare demands.
Throughout the sessions, Romanian participants voiced specific interests in areas like orthopedic implants, cardiology devices, and digital health solutions. Productive one-on-one meetings followed, leading to promising leads for trials, MOUs, and sample shipments. The Embassy of India reaffirmed its steadfast commitment to bolstering economic and commercial relations between the two nations, with a special focus on healthcare and medical technology as pillars of bilateral cooperation. This aligns with ongoing initiatives under the India-Romania Joint Commission on Economic Cooperation and efforts to enhance trade, which reached €1.2 billion in 2025.
The event concluded with a heartfelt vote of thanks from the Embassy, acknowledging all participants and coordinators. It marked a highly successful and productive B2B engagement, paving the way for sustained partnerships that will benefit both economies. Follow-up actions, including virtual follow-ups and trade delegations, are already in motion to convert discussions into tangible outcomes.
(Based on a Press Release issue by the Embassy of India in Romania)