GUATEMALA CITY (TIP): TVS Motor Guatemala launched its new range of motorcycle with brand name TVS Ronin on 12 April 2024 marking a significant milestone in India‘s growing presence in the Guatemalan automobile industry.

Ambassador Dr. Manoj Kumar Mohapatra, accompanied by officials from TVS Motor Guatemala and esteemed local stakeholders, ceremoniously unveiled the much-anticipated TVS Ronin during an exclusive launch event. In his address to the audience, Ambassador Mohapatra underscored the pivotal role TVS Motors in propelling innovation and entrepreneurship within Guatemala’s automobile sector. He assured that Embassy of India in Guatemala remains steadfast in its commitment to extending unwavering support to such endeavors that promote economic cooperation and innovation.  He emphasized that India’s exports to Guatemala have achieved a significant milestone, surpassing the commendable mark of US$500 million in the 2023-24 financial year. This achievement not only exceeded the expectations from both the countries but also represented a notable growth of approximately 9% compared to the previous financial year until February 2024. India views Guatemala as the most favorable destination in the Central American region, owing to its strategic location and conducive business environment. Situated at the heart of Central America, Guatemala serves as a gateway to the region, offering access to diverse markets and trade routes. Ambassador Mohapatra commended TVS Motor Company for its innovative approach to motorcycle design and its contribution to Guatemala’s automobile industry.

Speaking at the launch event, Mr. Ramiro Castillo, General Manager of TVS in Guatemala, expressed his excitement about introducing TVS Ronin to the Guatemalan market. He emphasized the motorcycle’s ability to inspire spontaneity and versatility among riders, enhancing their overall riding experience. Ms. Karina Paredes, TVS Marketing Manager for Guatemala, highlighted the significance of TVS Ronin’s launch in Guatemala, underscoring the motorcycle’s unique design, advanced technology, and connectivity features.

The introduction of TVS Ronin marks TVS Motor Company’s bold entry into a new lifestyle segment, carving out a distinct niche within the motorcycle industry. Tailored to embrace the unscripted modern lifestyle, TVS Ronin embodies a harmonious fusion of style, riding comfort, and cutting-edge technology. Boasting innovative features such as ABS rain and city brakes, Glide Through Technology (GTT), and Bluetooth connectivity, TVS Ronin sets a new standard in the retro-modern motorcycle category. Its debut in Guatemala serves as a testament to TVS Motor Company’s unwavering dedication to delivering premium-quality products that cater to the diverse preferences of global consumers.

The automobile sector stands among the top five industries that India exports to Guatemala. With the introduction of affordable vehicles such as tuk-tuks and motorcycles, India has effectively penetrated the rural market, facilitating mobility and accessibility in rural areas. The launch of TVS Ronin signifies a significant stride in India’s expanding presence in the Guatemalan market. Under the visionary leadership of Prime Minister Narendra Modi, the Indian government has consistently prioritized bolstering trade relations with Guatemala and other nations across the globe. Efforts aimed at enhancing bilateral trade and investment have been diligently pursued, fostering an environment conducive to mutual growth and prosperity. The launch of TVS Ronin marks a significant step towards strengthening India-Guatemala relations and fostering mutual growth and development.

* TVS RONIN is TVS Motor’s first premium lifestyle offering to create a segment of its own in the motorcycle world.

* TVS RONIN is the perfect combination of style, riding comfort and technology for those who live the #Unscripted #Conducetupropiahistoria lifestyle.