New Delhi: India’s smartphone market is facing a combination of headwinds driven by smartphones becoming more expensive across segments, and a weakening consumer demand as well as discretionary spending, as shipments see the biggest June quarter decline in six years. Counterpoint Research’s latest India Smartphone Shipments in Q2 2026 data pegs this decline in shipments at 10% year-on-year. This follows the Q1 decline of 3%, which itself was marked as the weakest quarter in six years.
There isn’t much good news awaiting the smartphone market over the horizon too. “We expect India’s smartphone market to remain under pressure through the rest of the year, as elevated memory and component costs continue to keep device prices high. Smartphone memory prices have increased nearly 4x since September 2025 and are expected to rise further, potentially reaching 5x in the coming months. As a result, we expect the market to decline by 13% YoY for the full year,” says Tarun Pathak, Research Director at Counterpoint.

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