Film exhibition company PVR Cinemas on Thursday, April 28, announced that it has entered into a tie-up with Oma Cinema of France to introduce the concept of “cinema pods” in the Indian market. The announcement was made at CinemaCon 2022 at Las Vegas, a gathering of movie theatre owners from around the world, a joint statement said. Through its vertical architecture, Oma provides the audience with an intimate cinematic experience with tiered balconies, or “pods”, enabling viewers to enjoy a sociable cinema experience whilst enjoying a perfect view of the screen. PVR’s chief growth and strategy officer Pramod Arora said PVR is keen on building cinemas with more experiential elements, which is not possible in a home environment setting. Having “an option to have a private movie party with friends and family, OMA pods shall be your own space offering an unmatched bespoke experience of watching a film on a very large screen alongside specially-crafted F&B options. Many corporates have been used to their own box at sporting events in stadia, and now they shall have an option to have one in a cinema too,” Arora added.
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