Levi Strauss and Ralph Lauren are among U.S. apparel brands likely to be worst hit by Russia‘s invasion of Ukraine which is again clogging supply chains in Europe where they derive at least a quarter of sales, Wall Street analysts say. American clothes firms’ European businesses were just recovering from two years of pandemic restrictions. But war-related Western sanctions on Moscow, airspace bans and shipping route changes have put new squeezes on East-West supply chains. “Cargo checks are now one of the biggest disruptions to shippers, making sure they are not breaking sanctions at ports in the EU (European Union) and the UK,” said Jane Hali, CEO of investment research firm Jane Hali & Associates. “Europe is definitely going to feel the brunt of the economic damage … which will impact consumer sentiment and consumer wallets,” CFRA Research analyst Zachary Warring said on the fallout for apparel retailers. Source: Reuters
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