Zoho’s messaging platform, Arattai, had a big 2025. The homegrown messaging app skyrocketed in popularity and even topped the charts on app stores. Now, the company has shared its 2025 ‘Wrapped,’ detailing the major new features it introduced in the past twelve months, which may even entice you to ditch WhatsApp in favour of the Indian app.
The official Arattai X handle shared the list in a thread. The thread covers the entire year, listing each update pushed by the platform in an effort to bring more convenience to users.
The list includes –
– End-to-end encryption: While E2E encryption was rolled out later in the year, it was arguably the most important Arattai update. End-to-end encryption ensured that direct chats on the platform remain secure.
– Share screen during calls: Arattai allows users to share their screen when on a call on the platform.
– Start meetings without an account: Users on Arattai can start meetings without having to create an account.
– Quick reactions: You can react to a message on Arattai by simply double-tapping.
– Add captions to GIF: Ever wanted to give context to your GIF? On Arattai, you can add a caption to make your friends better understand why you sent a GIF.
– Chat list filters: Arattai comes with chat filters, allowing you to find the chat you are looking for with ease.
– Lock meetings: To ensure your meeting on Arattai is not disturbed, you can lock the meeting and prevent anyone else from joining in.
– Display picture updates: Get notified when your close ones change their profile picture.
– Message-based reactions: React to any message as you want with different emojis.
– Reaction alert: Be notified when someone reacts to your message
– Story likes: You can like someone’s story on Arattai to let them know you appreciate what they posted.
– Story notifications: You can get notified when someone posts on a story on the app
– Repeat meetings: You can schedule recurring meetings on the platform.
– Language support: Arattai supports 17 different languages.
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