Facebook has introduced new ways to let people share and save content with two new Chrome extensions, as well as update to its suite of Social Plugin buttons — the Share, Comment and Like button for Facebook you see on other websites.
“The Like and Share buttons both use the Facebook “f” logo today. Our hypothesis was that more people would understand the thumbs up icon on the Like button, so we conducted qualitative and quantitative tests to measure them side-by-side. The results revealed an increase in engagement, so we are switching the Like button from the Facebook “f ” logo to the thumbs up icon,” said Facebook in a blog post.
Facebook is taking on Pocket and Instapaper with their new save button that lets you save articles and web pages that you find around the web with a nifty Chrome browser extension. “Sharing and saving great content are two things that people love to do when browsing the web. Improving this experience for people drives greater engagement and distribution of content for sites and keeps visitors coming back for more.
Now we’re making it easier for people to both Share and Save with our new Chrome extensions, Share to Facebook and Save to Facebook.
We want to help people connect with each other through sharing the things that matter to them. Share to Facebook will give people more options to share any link on the web with their friends to Facebook, Groups, and Messenger,” said Facebook on a blog post.