Sudhir Vaishnav is the CEO and President of GEN-I; a leading international distributor and content aggregator representing international television channels with distribution in the US, UK and Canada on various platforms. He has a strong emphasis on its operations and distribution platform contract negotiations. With premiere Indian television channels like Sahara One, Filmy & Sahara Samay and Radio City under its franchise; GEN-I, with the guidance of Sudhir Vaishnav has grown to become one of the strongest players in the South Asian media industry of North America.
With over 32 years of varied corporate experience in the U.S., Vaishnav has built a strong background in sales and marketing working with Fortune 500 companies. Known for being a pioneer in bringing South Asian entertainment to North America, Vaishnav is the first Indian producer in the 130 year history of New York City’s Broadway to present a South Asian production, Andrew Lloyd Webber and A R Rahman’s “Bombay Dreams”. He also co-produced an off- Broadway production, India Awaiting, while working with Sony Music Classics to promote Rahman’s international album, Between heaven and Earth, in North America.
Vaishnav’s new passion is to find meaningful ways to merge South Asian media and entertainment with the American mainstream. He feels that the second generation is better prepared to deal with their roots and culture. Vaishnav has always held the fundamental belief that giving back to the community should be an integral part of every Indian American’s life. He practices what he preaches, having deeply integrated himself into philanthropic organizations as a leader, facilitator and a fund-raiser.
Vaishnav has been actively involved with the NRI community in the US for over three decades and has served on the board of advisors with various leading community and non-profit organizations. His unwavering support and involvement with organizations such as the Share and Care Foundation, the Association of Indian in America (AIA), Federation of Indian Associations (FIA), the America India Foundation (AIF), Nargis Dutt Foundation and Children’s Hope India, has cemented his position as a pillar in the Indian American Community.
Vaishnav has also been integral part of the world renowned Bharatiya Vidya Bhavan, since its inception 30 years ago, as well as the Gujarati Samaj of New York. Even as the CEO of a diverse entertainment and media company, he is known to deftly juggle his time between work, travel, family, and the community. Vaishnav lives on Long Island, New York, with his wife Swati, who is also actively involved with the South Asian community. They have a daughter, Siddhi and a son, Shivang.