The rising popularity of magnesium supplements, largely fuelled by wellness influencers, reflects a broader shift toward proactive and self-directed healthcare. These supplements have suddenly exploded into the market, with dozens of influencer-backed and celebrity-backed companies promising everything from ‘glowy skin’ to ‘increased productivity’ to ‘a better night’s sleep.’ According to the Global Wellness Economy Monitor 2024, the wellness industry reached a record $6.3 trillion in 2023 and is projected to hit $9 trillion by 2028.
Where did this trend come from, and how did magnesium become the new star of supplements?
While this trend has contributed to increased awareness about the importance of micronutrients like magnesium, it also raises concerns around misinformation and self-medication.
But first, let’s break down what magnesium actually does in the body, and why it’s suddenly getting so much attention.
What does magnesium do?
Magnesium is an important mineral that is naturally present in the environment. The human body also contains a sufficient amount of magnesium that enables more than 300 enzymes to perform from the smallest to the greatest functions in the body.
Magnesium is involved in protein synthesis, muscle and nerve function, blood glucose control, blood pressure regulation, energy production, oxidative phosphorylation, glycolysis (a function that helps break down glucose) and improving sleep quality.
This mineral also transports other minerals like calcium and potassium to various cells to help maintain heart rhythm.
Usually, an adult body contains 25 grams of magnesium, with 50% to 60% present in the bones and most of the rest in soft tissues.
Since our bodies cannot make magnesium, we need to consume it from our diet.
As much as this mineral is important for the body, a global study published in the British Medical Journal (BMJ) Nutrition, Prevention & Health, revealed that magnesium is the second-most common deficiency after vitamin D among Indians, particularly those who have diabetes.