Future uncertain as postponed IPL seeks a window

It was supposed to be an IPL that would fetch BCCI bigger sponsorships than ever before, beating the virulence of the virus and the pessimism surrounding it. In 2020, when IPL went to the UAE, the cricket board had lost title sponsors Vivo, filled the slot with value halved, barely retained three official partners and had to make do with an approximate sponsorship of R400 crore. This year, Vivo was back, BCCI had five official partners and was expected to make a record R700 crore plus from sponsorships. Add the massive R3,270 crore annual broadcast deal and this was to be a bumper IPL despite the pandemic.

But with the virus creeping inside the IPL bio-bubble and the season postponed midway, there is a fear now that almost half of the R4,000 crore BCCI would have made may never come into its kitty. The franchises that share 40 % of these proceeds will take a proportionate hit, and player salaries will be halved.

Unless the Indian board finds an alternative window this year. “We will take a call later if we can find a window to complete IPL,” is all its chairman Brijesh Patel said, a day after the league was put off after more positives.

Finding another three weeks to complete the league in a year India hosts the T20 World Cup would be much tougher. With boards still figuring out ways to stage cricket by creating bio-bubbles, IPL had emerged the most lucrative property for players looking to make up losses from the absence of cricket. Once the T20 World Cup was postponed, every cricket board made way.

                Source: HT

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