NEW YORK (TIP): Saregama Shakti, the latest app from the RP-Sanjiv Goenka Group owned music label Saregama offers a large collection of devotional music on demand to provide users across the world with a medium to imbibe positivity and mental strength at any time of the day. The bhajans on the app are sung by renowned artistes like Lata Mangeshkar, Anup Jalota, Jagjit Singh, Asha Bhosle,Suresh Wadkar, Anuradha Paudwal and Sadhna Sargam, amongst others. The app also offers audio recitals of granths like Tulsi Ramayana, Geeta Govinda, Sundar Kand, Satyanarayan Katha, Sai Satcharitra Granth and Krishna Charit Manas etc.

The Saregama Shakti App has the entire content catalogue of Art of Living with Gurudev Sri Sri Ravi Shankar’s talks on Vedic Wisdom, Ashtavakra Gita, Patantali Yog Sutras, Guided Meditations and much more. In addition, Saregama Shakti is endowed with over 100 hours of discourse, chants and bhajans from Gurudev Swami Chinmayananda, Swami Tejomayananda and other Acharyas of Chinmaya Mission. Through the Chinmaya section in the app, one can learn the ageless wisdom of Advaita Vedanta for inner growth and self-unfoldment. This content can be enjoyed by all age groups.

● Single destination for Bhajans, Aartis & Mantras dedicated to 8 deities – Lord Rama, Hanuman, Sai Baba, Shiva, Krishna, Devi Maa, Ganesha, Shabad Gurbani ● Entire Content Catalogue of Art of Living ● Chinmaya Mission’s audio, videos and wallpapers ● 10k music videos and songs on-demand, accessible globally ● 9 dedicated TV channels and 10 dedicated radio stations, 24 hours x 365 days ● Option to save songs in offline mode and enjoy later without internet or data charges

Commenting on the launch of this app, Mr. Vikram Mehra, Managing Director, Saregama India Ltd. says, “The US market is cluttered with music apps but our research shows that Indian consumers still find it difficult to discover and listen to Hindu devotional musicsuch as Shiv mantras or Durga aartis or even the Ramanyana. Basis this feedback, we’ve realised that majority of Indians residing in America want an application where theycan easily access their choice of devotional content, especially during the festive season and other significant religious days.”

SAREGAMA Shakti is a free to download app with a 30-day trial period (applicable for iOS users only).Payment for subscriptions can be made through iTunes, Google Wallet andCredit Card.

About Saregama India Ltd: Listed on the NSE and BSE, Saregama India Limited, is India’s largest and best-known music recording company. Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world. The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing, television software and digital content. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.