All-of-government approach driving campaign shows early signs of success
ANNAPOLIS, Md. (TIP): Comptroller Brooke E. Lierman and Governor Wes Moore, along with representatives from partner agencies and key nonprofit partner organizations, will host an event to highlight the early impact of the Earned Income Tax Credit (EITC) Campaign and outline the next phase of expanded statewide outreach.
The Earned It Campaign is Maryland’s all-of-government initiative to expand awareness and access to the state EITC, one of Maryland’s most powerful anti-poverty fighting tools. First launched in 2025, this year, the campaign is expanding significantly; mobilizing 13 state agencies and partners across the state to ensure that eligible residents are aware of the credit and know how to claim it. Since the start of this tax season, the campaign has already reached thousands of working families across Maryland and is now ramping up efforts to deepen community partnerships and expand visibility ahead of key tax deadlines.
The first public launch will celebrate early successes and detail how the campaign is scaling its impact, strengthening coordination across agencies, expanding grassroots outreach, and ensuring that every eligible Marylander has the opportunity to claim the tax credits they have earned.
The Event showcasing the progress of the Earned It Campaign, detailing success to date, and outlining next steps for expanding EITC access will be held on Monday, March 2 at 12.30 PM at Comptroller of Maryland Greenbelt Branch Office, 6401 Golden Triangle Drive, Suite 100 , Greenbelt, MD 20770
Governor Wes Moore, Comptroller Brooke E. Lierman, Deputy Secretary Eric Morissette, Governor’s Office of Children, Robin McKinney, CEO, CASH Campaign of Maryland, Pablo Blank, We Are Casa!, Representatives from New America, Representatives from the Maryland Society of Accounting and Tax Professionals will attend.
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